2/19/2023 0 Comments Yelp reviewer![]() I'm definitely very opinionated about food. “I remember at the time, right before Yelp, the only thing that was similar to it was Citysearch. “I think I first noticed Yelp all those years ago and thought it was an excellent service,” Gwynn said. He’s since amassed 1,775 reviews.ĪLSO: 'It's a moral obligation': Inside three SF dive bars on the brink Ken G., whose full name is Ken Gwynn, is the director of operations for a commercial mortgage banking firm in San Francisco, and began to write reviews in 2008. She’s currently written 2,236 reviews and has posted more than 10,000 photos on the platform. Ziyan C., who works at the educational nonprofit QuestBridge, first took a deep dive into the world of Yelp reviews in 2010. I really like to give friends restaurant recommendations,” said Ziyan C., who preferred to keep her Yelp moniker for this story. Ken Colburn is the founder and CEO of Data Doctors Computer Services. Ask any tech question on his Facebook page or on Twitter.“It's been a side hobby but also a really good way to track restaurants and dishes I’ve liked. Whatever you do, don’t fall for any “reputation management experts” who claim they can quickly fix all your Yelp issues, because they can’t. Yelp’s recent agreements with Apple, Yahoo and Bing will increase the visibility of their reviews, especially for those with an iPhone or an iPad, so educating yourself on how the network works is a good idea. They will tell you straight out that paying to manage your online profile will not give you the ability to move your positive reviews into the recommended section, but they will make inferences that other things you can do “might” help. The oddity of this scenario becomes evident when one of their sales reps tries to convince you to become a paying member of the community. Yelp is controversial because they cater to their users, but ask businesses to pay for everything (see this story for the latest controversies). The age breakdown from Yelp’s audience shows that 25-34 is the largest age group, and likely the most active. If you’re a business that primarily caters to an older demographic, Yelp’s filtering isn’t likely to properly reflect your actual customer base, as recognized Yelpers tends to be the younger, more tech-savvy crowd. Yelp also tracks the IP address of each review, so soliciting reviews while a customer is at your business is another big no-no. That last one is really important, because Yelp doesn’t just frown on businesses creating incentives or soliciting reviews for their Yelp page they will flag your business with a “consumer alert” if they believe you are doing it.Ī consumer alert essentially says that they caught someone at your business offering cash, discounts, gift certificates or other incentives in exchange for reviews, so the reviews shouldn’t be trusted. Other potential factors include the lack of the user’s profile pic or other profile info, the user coming from a location other than where your business is located, or anything in the review that might suggest that it was solicited by the business. So basically, if your customers have posted a review for your company, but not used Yelp for anything else, their review will remain filtered. ![]() Some of these reviews are fakes (like the ones we see originating from the same computer) and some suggest a bias (like the ones written by a friend of the business owner), but many are real reviews from real customers who we just don’t know much about and therefore can’t recommend.” For example, the review may have been posted by a less established user, or it may seem like an unhelpful rant or rave. Yelp’s website says, “There are a number of reasons why a review might not be recommended. ![]() Yelp is steadfast in proclaiming that their system is designed to filter out fake reviews, even if that means some legitimate reviews get filtered in the process. The most likely reason for the filtered reviews is that Yelp’s algorithm does not consider these folks to be “trusted Yelpers,” and therefore tags their reviews as “not recommended.” Q: Why do negative Yelp reviews from people I don’t know show up, but the good reviews from people I know are customers get filtered out?Ī: Yelp’s entire methodology is by design a great mystery for even the most tech-savvy, but there are a few known reasons why you may be seeing these results. Business & Finance Click to expand menu.
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